Marketing discussion Essay Example | Topics and Well Written Essays - 500 words

Marketing discussion - Essay Example Undoubtedly offering empowering messages for everyone who would listen. The message they convey is that they are there to provide service to the human potential. Their mission has always been to provide a competitive edge, to help athletes perform better. There mission is to resides inside the mind of every athletic. Nike products monitor the human potential and this is how they continue to shape their product in order to stay competent. They are committed to the very best performance products, products of the pure imagination and to improve performance. The Nike family is a fairly vast enterprise. The diversity inherent in such size is helping Nike evolve its role as a global company. "If you have a body, you are an athlete. And as long as there are athletes, there will be Nike." Maybelline New York, the worlds top cosmetics brand, provides quality and innovation with a modern feel that every women idealize. Decades before the slogan, "Maybe she's born with it. Maybe it's Maybelline," was created in 1991, the brand was making the "it" accessible to women everywhere and empowering women worldwide to make the most of their unique beauty potential [2]. Being Famous in makeup products, the target audience is definitely women. For women the process of deciding makeup brand is very important.

Social Media for Small to Medium Enterprises Essay

Social Media for Small to Medium Enterprises - Essay Example There is a variety of social media sites such as Facebook, YouTube, LinkedIn, Twitter, which provide significant stages for small businesses to grow their businesses through converting the connections to potential clients (Safko, 2012, p. 28). They are also very important elements that the businesses can take advantage of in the process of handling their customer care services. When the businesses engage with their clients on the social media platforms, the connections assist them in appreciating the needs of the customers better and enhancing their service delivery. Modern drivers for change have been able to assist in the development of innovative features that assist in sustaining business competitiveness in areas that include creative design, virtual enterprises, social networks as well as mobile platforms. These reactions require tools that are based on information technology elements, the escalation of information content and a team that is very creative. Any small or medium enterprise wishing to enhance its accomplishment in the information industry should possess a critical understanding and an approach for addressing this relatively new environment. The internet has been able to come up with new functionalities that encompass real time business dynamics and relations, which are very important for the enterprises. If there is no regular improvement of the process that is used in managing this, it would rapid develop a paralysis since building the software systems that specifically address this can be a very intricate task. The software will need many people who are professionals and consultants simply to manage it generating the necessity of the small and medium enterprises to come up with a way to help them organize their data. The organization of these data by the small or medium enterprises should be in a smaller scale and cheaper to avoid having to hire expensive consultants or having to pay for consulting contracts. Businesses and companies